Demand Generation Manager

Job Description

In Q4 2023, Intel announced Altera® will be reported as a separate business unit beginning on January 1, 2024, with ongoing support from Intel. This position is associated to that standalone business strategy and is expected to fully transition to a standalone company at some time in the future.

We are seeking an experienced Demand Generation Manager to drive our B2B marketing efforts and generate qualified leads that fuel revenue growth. This role is ideal for a results-driven marketing professional who can develop and execute multi-channel campaigns, optimize lead generation strategies, and collaborate with sales teams to nurture prospects through the funnel.

Key Responsibilities

Campaign Strategy & Execution: Design and implement demand generation campaigns, including email marketing, digital ads, webinars, and content marketing, to drive top-of-funnel leads. Including the following:

• Lead Nurturing: Develop and manage automated workflows to nurture leads through the buying journey, leveraging data and analytics to optimize campaign performance.

• Collaboration with Sales: Work closely with the sales team to ensure alignment on lead qualification, follow-up processes, and feedback loops to improve lead quality and conversions.

• Content Development: Partner with the content, product marketing and business units' teams to develop and promote engaging, technical content tailored to customer pain points and Altera’s value proposition.

• Analytics & Reporting: Track, analyze, and report on campaign performance, providing insights and recommendations for continuous improvement.

• Marketing Technology: Manage the marketing automation platform and define integrations into CRM to ensure smooth operations, data integrity, and campaign execution.

• Budget Management: Oversee campaign budgets, ensuring efficient allocation of resources and ROI optimization.

Qualifications

This position is not eligible for Intel immigration sponsorship. Education requirements and minimum qualifications are required to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates.

Education Requirements

• Bachelor’s degree in business or related field.

Minimum Qualifications

• 8+ years’ experience of marketing communications for a B2B company or digital marketing agency.

• 2+ years’ experience using marketing automation platforms such as Salesforce Account Engagement/Pardot, Marketo or HubSpot.

Preferred Qualifications

• Experience with lead generation, email marketing, webinars, trade shows, branding, creative design, videos, paid media, and social media.

• Experience in the semiconductor industry, preferably for an FPGA company.

Inside this Business Group

The Programmable Solutions Group (PSG) was formed from the acquisition of Altera. As part of Intel, PSG will create market-leading programmable logic devices that deliver a wider range of capabilities than customers experience today. Combining Altera's industry-leading FPGA technology and customer support with Intel's world-class semiconductor manufacturing capabilities will enable customers to create the next generation of electronic systems with unmatched performance and power efficiency. PSG takes pride in creating an energetic and dynamic work environment that is driven by ingenuity and innovation. We believe the growth and success of our group is directly linked to the growth and satisfaction of our employees. That is why PSG is committed to a work environment that is flexible and collaborative, and allows our employees to reach their full potential.

Other Locations

US, Austin

Posting Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

Benefits

We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock, bonuses, as well as, benefit programs which include health, retirement, and vacation. Find more information about all of our Amazing Benefits here.



Annual Salary Range for jobs which could be performed in US, California: $123,139.00-$203,801.00
*Salary range dependent on a number of factors including location and experience

Working Model

This role will require an on-site presence.