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Brand, Creative and Media Marketing Specialist

Taipei, Taiwan Job ID JR0230185 Job Category Marketing Work Mode Hybrid Experience Level Experienced
Job Description

This position resides in Taiwan to develop the media strategies and action plans for product marketing, ignite Intel brand and product brand leadership, manage the creative contents to make these local relevant as well as manage Intel social handles in the market to support key marketing campaigns and moments.


The Brand, Creative and Media Specialist is responsible for:

  • Developing the media strategies and implementing the media plans, managing the paid media investment and measurement, and working closely with BU marketing leads to support key marketing campaigns from media perspective (focusing on PC platforms, extending to support retail/channel, datacenter, AI, IoT/edge and network by projects)
  • Optimizing the HQ contents and creating the relevant local contents to make these suitable to the local market
  • Driving Intel social media strategy and operations in the market to build, engage, and monitor programs and results by working with internal stakeholders, targeting diversified audience segments (consumers, gamers, developers, etc.)
  • Being the focal point on Intel brand management and brand governance, as well as conducting the branding campaign in the market
  • Working closely with HQ and regional teams for deep collaboration and flawless execution
  • Managing the agencies to ensure the project quality and efficiency

Qualifications
  • 5+ year solid experiences in media planning and execution with the agency working experiences is required
  • Brand management, social media operation, content creation and agency management experiences would be desirable
  • Business level of written and spoken English, and strong written and verbal communication skills 
  • Capability to understand all elements of the marketing mix to support to drive business impact
  • Understanding of PC technology and product marketing in tech industries will be a plus

Inside this Business Group
Global Marketing & Communications is responsible for Intel's brand management, end-user product marketing and go-to-market activation strategy for direct and indirect marketing programs worldwide


Posting Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.
Benefits
We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock, bonuses, and benefit programs. Find more information about our Amazing Benefits here: https://www.intel.com/content/www/us/en/jobs/benefits.html

Working Model
This role will be eligible for our hybrid work model which allows employees to split their time between working on-site at their assigned Intel site and off-site. In certain circumstances the work model may change to accommodate business needs.
Maggie, Offensive Security Researcher

Maggie Offensive Security Researcher

“I’ve always wanted to do something that changes the world — at Intel, I feel appreciated, and I’ve gained more confidence in myself. It makes me feel like I’m capable of doing great things.”

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