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APJ Regional Partner Specialist - Events and Campaigns Strategy

Kuala Lumpur, Malaysia; Malaysia Job ID JR0229977 Job Category Marketing Work Mode Hybrid Experience Level Experienced
Job Description

In this role, you will be responsible to create overall partner event strategy in the region for Intel led events as well as industry event participation - developing and organizing event plans to invite and draw key partners across Asia-Pacific and Japan to enable with Intel-based based technologies, solutions and products with our country teams.

This includes the project plans, which outlines the event execution, resource management and delivery timeline and the event programme - for both onsite as well as virtual events. This will involve rallying various teams to execute events within tight schedules and within stipulated budget.

You will also be responsible to develop and drive fully integrated, high impact sales and marketing campaigns and strategies to reach and influence partners to adopt, integrate and sell Intel-based technologies, solutions and products throughout the Asia-Pacific and Japan region.

You will work and collaborate effectively across multiple business units at regional and HQ levels, with Intel's Partner and Distribution teams, marketing teams on web, social media to create and deliver unified events and/or business marketing campaigns that represent Intel's technologies and solutions to target specific and multiple partner audiences. On a quarterly basis, you will drive with Intel sales teams in South-east Asia, Australian and New Zealand markets to develop channel go-to-market programs to support partners in integrating as well as reselling Intel-based computing products.

The responsibility will also include strategies for partner recruitment strategies for the countries in the region - driving Partner Recruitment and Retention campaigns for Intel Partner Alliance program, where you influence and interest potential partners to engage with Intel through Intel Partner Alliance and develop partner membership retention campaigns for the yearly renewal cycles.

  • Bachelor degree with preferred 7+ years of relevant work experience in partner marketing, product marketing, demand generation in high-technology companies, possessing an understanding of how to drive business and market effectively with and through the partner ecosystem
  • Excellent verbal and written communication skills capable to clearly present ideas to a wide audience
  • Detail-oriented and insightful, he/she possesses excellent communication and is able to multi-task
  • Experience in leading thought leadership, demand generation and awareness campaigns
  • Proven ability to influence and engage to get results and develop strong partnerships
  • Experience in developing compelling joint content and working knowledge of digital marketing and social media
  • Self-driven with a high level of initiative within a fast-paced, constantly evolving environment. Be keen to measure, test, learn and iterate to arrive at improved results
  • Collaborative attitude and ability to stay calm under pressure
  • Strong judgment and decision-making skills. Excel at cross-group collaboration, creative thinking, problem solving and have a bias for action

Inside this Business Group
Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customer voice and deliver solutions that accelerate their business. We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.

Other Locations


Posting Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.
We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock, bonuses, and benefit programs. Find more information about our Amazing Benefits here:

Working Model
This role will be eligible for our hybrid work model which allows employees to split their time between working on-site at their assigned Intel site and off-site. In certain circumstances the work model may change to accommodate business needs.
Maggie, Offensive Security Researcher

Maggie Offensive Security Researcher

“I’ve always wanted to do something that changes the world — at Intel, I feel appreciated, and I’ve gained more confidence in myself. It makes me feel like I’m capable of doing great things.”

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