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GM of Global Client Marketing

Santa Clara, California; Hillsboro, Oregon; Phoenix, Arizona; Folsom, California Job ID JR0238095 Job Category Marketing Work Mode Hybrid Experience Level Experienced
Job Description

The General Manager, Global Client Marketing will be responsible for the company's largest and most profitable business with a revenue stream of more than 30B dollars. This person will manage, develop, and set goals for a team responsible for marketing the next generation of consumer and commercial PCs. They will work closely with marketing peers, product management, and sales to create a winning go-to-market strategy. They will own the messaging, content and marketing strategy for Intel's core global offerings. Reporting to VP CCG Category, the GM Global Client Marketing will be part of driving a pivotal transformation in the company's culture and marketing organization.

Key Responsibilities:

  • Craft strategy and guide execution of all aspects of outbound marketing, including: product positioning and messaging, industry thought leadership, target customer definition, competitive strategy and tactics, industry analyst engagement, media relations, channel engagement, and demand generation

  • Execute inspiring product launches that engage audiences, capture mindshare, and elevate market perception of Intel's innovation capabilities

  • Create compelling, highly differentiated product positioning and messaging that evolves the client computing category definition

  • Drive a marketing strategy across products that meets or exceeds pipeline, bookings and conversion targets

  • Consistently meet commitments with high quality deliverables and scalable processes that can be sustained over time

  • Engage with industry analysts and benchmarking organizations to ensure positive reports and inquiries referencing our company's leadership

  • Arm the sales team with winning strategies and competitive intelligence that increase sales productivity and pipeline conversion

  • Represent Intel externally at conferences and in customer/partner meetings in a credible and compelling manner

  • Develop the skills of team members and motivate the team to work cross functionally

  • Develop strong internal and external relationships

  • Create and communicate long-term vision

  • Ability to bring new products to market in an intensely competitive marketplace, using modern marketing strategies, creativity, and a willingness to take risks

  • Experience across end user and IT environments strongly preferred. Comfort in large scale enterprise environments with matrixed organizations

  • Large team management experience, transforming organizations and developing marketing talent; track record of successfully collaborating with C-level or GM executive teams

  • Proven track record of success in developing long term strategic marketing plans

  • Experience driving an analytical and data-driven approach, with an understanding of route-to-market, channel strategy, and optimization for complex technologies - PC or other computing device industry experience highly preferred

  • Fit with team and company culture: naturally curious, player-coach, embrace constant change

  • Energy that is contagious - spreading to customers, partners, and team members

  • Intuition, outstanding listening skills, and ability to connect with employees from diverse cultures

Inside this Business Group
Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customer voice and deliver solutions that accelerate their business. We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.

Other Locations


Covid Statement
Intel strongly encourages employees to be vaccinated against COVID-19. Intel aligns to federal, state, and local laws and as a contractor to the U.S. Government is subject to government mandates that may be issued. Intel policies for COVID-19 including guidance about testing and vaccination are subject to change over time.

Posting Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.
We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock, bonuses, as well as, benefit programs which include health, retirement, and vacation. Find more information about all of our Amazing Benefits here:

Working Model
This role will be eligible for our hybrid work model which allows employees to split their time between working on-site at their assigned Intel site and off-site. In certain circumstances the work model may change to accommodate business needs.
Maggie, Offensive Security Researcher

Maggie Offensive Security Researcher

“I’ve always wanted to do something that changes the world — at Intel, I feel appreciated, and I’ve gained more confidence in myself. It makes me feel like I’m capable of doing great things.”

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